FOR IMMEDIATE RELEASE


Grand Opening of Studio Velo – Women, a Women-Specific Cycling Store, Is set for July 23


MILL VALLEY, CA - July 23, 2010. - - Today, Northern California’s premier cycling retailer, Studio Velo, announced that the Grand Opening of Studio Velo – Women (SVW), the Bay Area’s first women’s specific cycling boutique, is set for Friday, July 23, 6:00 – 7:30 pm. All in the community are invited to the Grand Opening (see address below), and women are invited to a women’s only group ride on Saturday, July 24th departing at 8:00 am from Studio Velo.

Studio Velo – Women, a separate store from Studio Velo, offers a full array of cycling-specific apparel, bicycles, nutrition and accessories for women of all ages and abilities. Founded on the principles of supporting the local community and female cyclists with weekly group rides, clinics and cycling trips, SVW brings a new level of professionalism, personality and fun to women’s cycling.

“I’ve been riding for a couple of years and noticed a void in the industry for female cyclists from the start,” said Tammy Scott, SVW’s Retail & Program Manager. Studio Velo – Women fills that void by providing a fun, safe and non-intimidating environment where women cyclists can get all their needs met and questions answered and be a part of a larger cycling community.”

“Only by opening a shop dedicated to women can we – as cycling retailers -- reach, understand, and enrich a women’s cycling experience,” added Studio Velo’ s founder, Scott Penzarella. “We have created an environment in the shop where existing and new women clients can work with Tammy, a retail professional and accomplished cyclist, to receive the same level of professionalism and creativity as in the men’s store.”

Both Studio Velo and Studio Velo – Women are located at 247 Shoreline Highway in Mill Valley, CA. Studio Velo, formally Bike Rx, has been serving the cycling community since 2003. Business hours are Tuesday - Friday 10:00 am – 6:00 pm, Saturdays 10:00 am – 5:00 pm and Sundays 11:00 am – 5:00 pm. For information call 415-407-8960 or online at www.studiovelomv.com.