Studio Velo Launches eCommerce site

Studio Velo Launches eCommerce site

Mill Valley, CA November 12, 2009 -- Studio Velo today announced the launch of its online ecommerce store, www.studioveloonline.com, as the largest, independent online supplier of Rapha and Capo Forma cycling gear in the nation.

With an exclusive selection of biking apparel for the road and mountain bike enthusiast, Studio Velo has selected only the best brands and products in the industry, building on its business philosophy that biking should combine the best elements of its own world: time-honored artistry and human craftsmanship; innovative technology and high performance apparel.

Rapha Performance Apparel and Capo Forma offer the most exclusive cycling gear in the industry and Studio Velo has exclusive distribution in its local San Francisco Bay Area market. Says Scott Penzarella, Founder of Studio Velo, ‘”We strive to be the best in everything we do when it comes to our local business. We provide the best service, the best products and want our customers to have the best ride of their life. It was a logical transition to expand our passion for biking to the web and offer our select products and services to a larger customer base.”

Studio Velo believes this move to the web will enhance the service it currently offers its existing customers, while allowing the business to expand nationally and internationally.

Other brands included in the product offering at www.studioveloonline.com include Lazer Helmets, the market leader in manufacturing cycling helmets for over 60 years, and Hincapie Sportswear, one of the fastest growing apparel companies in the US.

Studio Velo Online also offers customers the ability to connect via their Facebook community site and keep up to date on new products, sales and other promotions via their Twitter page.